Award-winning community outreach plan

For the construction industry to flourish, it is vital that sites engage with their local community.

A more considerate relationship between a site and its neighbours will make the construction process flow easier for everyone. This will help improve the image of construction, thereby attracting new talent to fill the impending skills shortage.

A great number of sites are now making the effort to reach out to their local community, but this particular site developed a detailed plan to reach out to the community and promote employment opportunities.

Below you can find several examples of how this site successfully engaged with the community:

  • Compiled and analysed all community involvement into one comprehensive action plan;
  • Collaborated with Coventry City Council’s Construction Shared Apprentice Scheme, working with Warwickshire College and City College Coventry to encourage young people from low income families and deprived areas of the city to get into work;
  • Since 2010, 63 apprentices have joined the scheme and everyone who completed the placement went on to full employment or further education;
  • As part of their Skills and Employment plan, the company advertised their employment opportunities with local agencies;
  • The company kept a detailed plan of their community engagement with Coventry University and kept records of apprentices’ progress.

This multifaceted approach to community engagement was recognised with the contractor becoming the first company to achieve a bronze award from Coventry City Council for commitment to social value, winning the council’s ‘Business Charter for Social Responsibility’ award.

Footer Reference

Monitor report. BAM Construction Ltd. West Midlands. January 2017.


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