HSS Hire is raising attention and encouraging construction workers to protect themselves against the harmful effects of long term sun exposure with a new poster campaign.
Supported by Cancer Research UK and in conjunction with Sir Robert McAlpine, a site in London is displaying UV ray reactive posters that change appearance after exposure to the sun.
The poster which initially displays a simple colourless face soon transforms into a shocking sun burnt skull after just 15 seconds of direct UV light. Photochromic inks were used to create the effect and aims to display just how dangerous exposure to the sun can be with this vibrant reminder.
Skin cancer is a serious concern and health authorities have identified that 55% of skin cancer patients work within the construction industry.
The below video displays the UV reactive poster on display.
Link to this video https://www.youtube.com/watch?v=RCddSJgGpfQ
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