Enhanced diversion signs reduces road user stress

When we close a motorway or trunk road to undertake essential maintenance work, we have to divert road users onto adjacent roads to allow road users to bypass the section of closed road and continue on their journey.

As part of our feedback loop with customers and our review of industry research, we understand that the often unfamiliar nature and generally lower standard of these diversion routes increases stress and anxiety for drivers, and can lead to road users getting lost. Part of this is driven by uncertainty of route and sometimes conflicting diversion signing which can occur when emergency diversions for utility work have been left up incorrectly and conflict with strategic road diversions, for example.

To aid motorway and trunk road users, we have developed a simple addition to the standard diversion sign with black text on a yellow background, by adding an upper panel with the Highways England logo.

This simple yet effective change provides confidence for diverted traffic that they are following the correct diversion and remain on track to return to the motorway or trunk road that they have been diverted off.

This also eliminates road users getting lost on diversions and ending up on wholly inappropriate routes leading to unexpected disruption for local communities. This in turn lowers stress levels and anxiety for drivers and brings back much needed familiarity, and also better protects the local community from errant traffic.

On a recent closure on the A64 trunk road, we manufactured, installed and maintained 175 of these enhanced diversion signs to accompany some weekend closures of the A64, providing a much more caring experience for our community.

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Entry submitted by Area 12 A-one+ Integrated Highway Services


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