#Hashtag roadside signs better reach customers

Better communicating with our customers is a key challenge for us in maintaining the strategic road network.

Customers (our community) are not always easy to reach with traditional communication tools and methods given the transient nature of customers on the network.

We developed and delivered simple #A64 and #M621 platforms on social media.

Then by placing simple signs at the roadside we were able to direct customers to social media for the latest scheme information on progress, upcoming closures, interesting facts etc.

This has seen a marked increase in positive engagement and feedback from customers and allowed us to directly address customer queries.

We have also seen a significant drop in customer enquiries through traditional slower forms of communication.

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Entry submitted by Area 12 A-one+ Integrated Highway Services


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