Interactive Hoarding – QR Codes

Working closely with Dale Studios, the contractor have developed a way to spread the word of their Now or Never strategy.

Members of the public are invited to scan a QR code found on the hoarding, which takes them through to a survey and shares with them the headline video introducing the new sustainability strategy.

By watching the introduction to ‘Now or Never’ and completing the survey, the contractor will then send them an update when they plant our trees later this year, to thank them for taking the time to learn about their ambitions.

The survey also provides a link to the National Trusts donation page, so if they so wish they can donate to plant even more trees.

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Entry submitted by Willmott Dixon


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