Ipsos MORI Driver Survey

It is essential that construction sites are mindful of their impact on the community, especially when the works involve a great deal of disruption. For instance, road improvement schemes can cause inconvenience to people in the local area.

See the examples below for how one highway site addressed this:

  • Highways England commissioned the independent polling body Ipsos MORI to carry out a survey to establish driver experience throughout the works.
  • The customer auditors are selected drivers who are regular users of the road and/or are based within a close geographical radius.
  • The customer auditors travelled as a passenger in a car in order to conduct the audits safely.
  • The audits are based on a questionnaire of 35 questions, assessing the information provided, safety of the project, and customer perception of the scheme.
  • The surveys have been undertaken over a three month period across nine schemes.
  • The feedback gathered from the survey was collated to find an overall score for each scheme to identify positive and problem areas.
  • On this site, the survey feedback was used to improve road signage and provide detailed newsletters/letter drops to residents and local businesses.

Gathering such detailed and extensive feedback from road users allowed this site to identify areas for improvement and enact positive change, further improving relations with the community.

Footer Reference

Monitor report. Sisk Lagan JV. Tyne & Wear. March 2017.

Did you find this article helpful?

Please rate this article

0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes, average: 0.00 out of 5)
You need to be a registered member to rate this.

Leave a comment

Return to previous page

The Scheme does not promote or endorse any products, goods or services. For more information, click here.