Macmillan: Construction Coalition

Construction industry unites behind Macmillan Cancer Support for integrated men’s health awareness campaign

For the very first time six building and construction industry organisations have joined forces with charity partner Macmillan Cancer Support to launch a unique awareness raising campaign aimed at ensuring male employees and customers are clued up on cancer.

A brand new survey from Macmillan of 1,088 people who work in this industry reveals for the first time that, despite their health worries, almost half of men (43%) would feel discouraged from talking about changes to their health such as a lump, a suspicious mole or pain, in case they were perceived as ‘making a fuss’.

Not talking about cancer worries is particularly common amongst men working in traditionally ‘masculine’ sectors like building and construction, and is especially concerning given that men are 60 per cent more likely to get cancer and 70 per cent more likely to die from the disease than women.

The ‘Don’t Let Cancer Ruin Your Foundations’ campaign unites Travis Perkins, Benchmarx Kitchens & Joinery, Kier Group, Costain, Selco Builders Warehouse and Wolseley UK. As part of the integrated campaign the businesses will host bespoke Macmillan information and support resources in branches and on building sites.

The aim is to raise awareness amongst employees and customers of the importance of reporting the signs and symptoms of cancer early, and to support this group to do so. Partners raised funds for Macmillan on ‘Takeover Tuesday’ as part of the campaign.

To find out more, watch the below video.

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Entry submitted by Macmillan Cancer Support

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