Considerate Constructors Scheme
BEST PRACTICE HUB

Multi Lingual Anti-Smoking Posters

Improvement opportunity:

  • At the occupational nurse’s visit it was found that smoking on site was 3 times as high (61%) as the national average in Britain (19%);
  • As a result Berkeley Homes (West London) Ltd decided to focus on an anti-smoking campaign;
  • A large proportion of the workforce comes from Romania and Lithuania;
  • The high proportion of smokers could be culturally related.

Proposal:

  • Successful anti-smoking campaigns were arranged together with Medway Council;
  • These were expanded to include posters with health information and the posters were translated into other languages (on the same poster);
  • Toolbox talks on smoking were undertaken regarding the health risks;
  • Information posters were displayed, giving advice of where free help to quit smoking could be obtained.

Benefits:

  • The multi lingual posters highlighted that smoking addiction is a problem in many cultures and that it is easier to stop if colleagues are also motivated;
  • Inclusiveness of everyone in the workforce, as they supported each other in an attempt to meet a common goal;
  • Health benefits of quitting smoking;
  • Improved image of the construction industry by encouraging the workforce to live a healthier life style.

Footer Reference

Entry submitted by Berkeley Homes (West London) Ltd


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