MyKindaFuture is a social enterprise that helps employers reach the next generation of talent, ranging from school-leavers to university graduates, and recruit them onto work experience, internship, apprenticeship and graduate programmes.
They have recently started working with the Chartered Institute of Building (CIOB) to create a resource for children and teachers, and have also run a successful campaign with Crossrail.
The team behind the £14.8bn project wanted to challenge misconceptions surrounding the industry, raise awareness of STEM (science, technology, engineering and maths) subjects and show what a thriving and rewarding career construction can be.
MyKindaFuture was tasked with creating an interactive online and offline campaign, with the aim of engaging with female students aged 16-19 studying STEM subjects and to upskill young people through face-to-face workshops.
The online element involved a nationwide campaign, targeting more than 1,000 schools and colleges and challenging female students to send in their ideas in response to the question: ‘How would you encourage the next generation of females to become engineers?’
Face-to-face workshop sessions were then delivered to Crossrail’s five London-based partner schools and colleges, with students given a chance to participate in the same challenge while also getting insight into the construction world, along with information on different career paths.
Following both the online challenge and in-school workshops, MyKindaFuture shortlisted candidates and the 30 best submissions were then invited to a special event held at Crossrail’s headquarters on Women in Engineering Day.
The top five of the 30 finalists were offered a year’s mentoring from some of the most respected female professionals from within the industry.
The Crossrail campaign helped to raise the visibility of STEM subjects and the construction industry, reaching 32,416 female students.
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