Vauxhall Square is a mixed-use scheme that includes private residential units in two towers, a hotel, offices, cinema, restaurant, shops, affordable housing and a replacement homeless hostel. On a project of this scale, Neilcott Construction wanted to use its site hoarding to positively promote young local talent in Lambeth.
After approaching a number of schools in the area, Neilcott representatives attended the art exhibitions of Lambeth College and Lambeth Academy and were highly impressed with the maturity and standard of work produced by such young artists and photographers. It was decided to turn the hoarding at Wendle Court into an art gallery, displaying a collection of art and photography from both institutions.
Collaborating with the tutors, a range of pieces were chosen from a variety of year groups to show off the talent of Lambeth’s young artists. Each piece was professionally photographed and mounted onto A1 board to be attached to the hoarding. The college logos were also reproduced, creating positive publicity for each place of learning.
Neilcott plan to rotate the art work and update the hoarding every term, allowing more of the students’ work to be seen by the public. Neilcott look forward to continuing their relationship with both Lambeth Academy and Lambeth College, and are discussing potential projects for future site hoarding.