Promoting construction for the next generation

At The Madison site in London, we created A0 size poster boards of the typical six stages of construction to bring awareness of different roles in construction to show it is not all about dirty and hard labour outside on site with poor pay and low education.

The reality is very different. Construction offers good salaries, many roles are office based with no site requirements and have different opportunities for higher education.

The six poster boards are displayed in the site’s gantry tunnel adjacent to site for public viewing.

Footer Reference

Entry submitted by Balfour Beatty


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