Promoting the Construction Industry to Young Children

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We have created a mascot teddy bear (Dave) to promote the Construction Industry to younger children.

Dave the Bear is used in nurseries and schools (ages 4-8) to engage with the younger pupils.

We have a number of presentations on different construction projects including schools, housing and industrial units which include Dave undertaking a number of site activities from attending meetings, looking at construction drawings, driving machinery, using the site canteen etc

Dave the Bear has allowed a more targeted engagement with the younger children with the bear being asked along to a number of school events including world book day and other activities creating a more positive image of the construction industry.

He even has his own badge to get onto site using the biometrics which has his name on it

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Entry submitted by Robertson Construction

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About this entry

Published 9 May 2018
Views 3485

Categories
Schools and nurseries,

Size of site
Large, Medium, Very Large,

Level of Best Practice
Good practice,

Duration of practice
Quick win,

About the author

Jane Elder
Social Value Coordinator

Entries by this author 7

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Company Information


McLaughin & Harvery Ltd
https://www.mclh.co.uk/

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