This contractor utilised a more flexible and mobile method for spreading awareness of up and coming disruptions from their scheme.
Traditionally a Van was used which restricted when and where their events could go. By utilising a podium it meant that they could locate the stand in more flexible locations, it is cheaper, there are not booking clashes and brings a higher footfall with it being more approachable. It was 75% more effective that a similar event utilising the van.
This method will enable messages to be shared more widely, with greater engagement, leading to a more effective transmission of key messages to members of the public.
Information provided by Skanska UK
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