Reverse Graffiti Wayfinding

This contractor has introduced the use of reverse graffiti to display the company logo on pavements and surrounding hoardings to assist with site wayfinding.

Using high-pressure water and a custom stencil, the technique cleans targeted areas to reveal the logo without applying any materials.

This not only enhances brand visibility but also provides a sustainable and creative method for guiding visitors, deliveries, and staff to their construction sites.

This technique offers the construction industry a greener, low-impact alternative to conventional directional signage.

To find out more, click the link below.

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Footer Reference

Information provided by Neilcott Construction Ltd


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