See and Be Seen campaign

Volvo Trucks Accident Research team has undertaken research based on real life accidents, which clearly shows that 90% of all traffic accidents are due to human factors, including lack of knowledge, inattention and misjudgements.

To address these issues, Volvo Trucks has developed a safety campaign – called ‘See and Be Seen’ – to educate vulnerable road users how to be safe around trucks in traffic.

There are two different programmes available to cater for different age groups:

  • Junior programme is based on pedestrian behaviour and is designed for 8-11 year olds (Key Stage 2)
  • Senior programme with key focus on cycle safety is designed for everyone aged 11+

The programmes are based on:

  • Trucks and their role in society
  • Physics – the weights and dimensions of trucks
  • Truck driver visibility
  • How to ensure safety around trucks when walking, cycling or crossing the road

The programme covers both pedestrians and cyclists using a series of informative and educational tools. These programmes can be run by Volvo Group representatives or any other trained volunteer, and will usually consist of a one day school visit, which includes a presentation supported by a range of media, PowerPoint, workbook activities and films, a demonstration using model trucks and characters on a street mat and an outdoor activity around a truck – subject to a risk assessment prior to the school/club visit

Volunteers will receive a one day training session along with access to the support materials and demonstration packs required to deliver this campaign into local schools and communities.

With the ‘See and Be Seen’ initiative, Volvo Trucks wants to increase awareness and understanding around trucks to make a real difference to traffic safety. Click below to find out more.

Volvo's See & Be Seen Campaign


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