Sexual Wellbeing Messages on the Hoarding
In conjunction with the Health and Safety Executive (HSE) and University College Dublin (UCD), this contractor has developed a sexual health message to be displayed on the hoarding, which contains some contextual stats on the rise in STI’s, as well as prevention messaging and QR codes directing people to UCD health services and free home STI testing.
The community around this project is primarily students, so therefore the contractor decided that any hoarding graphics needed to specifically target this demographic, and developed an interactive campaign which directly targets this community.
The contractor is currently in discussions with the HSE in relation to the possibility of a similar campaign targeting recreational drug use.
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Information provided by BAM Building Ltd
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Jack Endean
Partnerships and Innovations Manager
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