Targeted Social Media Presence to Share Roadworker Safety

As part of the legacy programme for our IPV (Impact Protection Vehicles) No Strikes campaign to raise awareness of road worker safety, we developed and launched a dedicated website and Twitter feed to support the legacy and ensure the key safety messages penetrated deep into the freight and logistics community, who pass our roadworks every night.

This social media presence targets smaller independent freight companies and training organisations to raise awareness of IPVs, what they are for, why they are there and to look out for them.

All the training material is downloadable from the website and we have had enquiries from external bodies in the UK and across Europe wanting to find out more about the training, emphasising the benefit of having a social media presence. This has led to presentations at conferences in Paris and London widening to communities and peers.

In 9 months, our former Twitter handle @IPVNoStrikes gained 127 followers, tweeted 120 times, received over 13,000 tweet impressions and over 1700 profile visits. The followers may appear small in number but include lots of small independent hauliers, small training companies, small traffic management companies, CITB, TRL, Institute of Advance Motorists, driving instructors and TruckNet UK (which itself has over 9,000 followers).

In 8 months, our website www.ipvnostrikes.com has had 2,800 users, the majority from the UK but including visitors from France, Russia, USA, Saudi Arabia, Spain and Australia, with nearly 4,000 views.

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Entry submitted by Area 12 A-one+ Integrated Highway Services


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