‘Construction’s First Impressions’ has been developed with Partners to improve the image of the industry, by ensuring that the appearance of construction sites create an excellent first impression.
The aim of this initiative is to re-purpose the use and understanding of hoardings, so they can be used as advertising for the site, the company and the industry.
The construction industry is set to double its output over the next 20 years and there is a need to make the sector as appealing as possible, as a career option to all.
The construction industry has a huge impact on the UK population and therefore should do all it can to present itself in the best way with construction sites being the main interaction between the industry and the public. Ensuring sites are presented in a clear, professional, well-managed way will help to demonstrate that the construction industry is a good place to work and encourage people to enter the industry.
The Considerate Constructors Scheme supports the promise to potential new starters that they will be working in a professional industry. Therefore, the Scheme has created a strategy over five years focusing on each element of the Code of Considerate Practice; Appearance, Community, Environment, Safety and Workforce.
Unfortunately, there are still some sites that are letting the industry down in terms of the appearance of their sites, vehicles and workforce.
The vision is to improve the image of the construction industry by ensuring that site appearance is regarded as an essential requirement in creating a good first impression. More professional-looking sites will serve as attractive advertisements for the industry and help to recruit the next generation of workers.
The industry needs to understand their audience. The entrance to a site and the enclosures are a window into the site, project and company. Consideration needs to be given to whether you would walk past and think – is this an industry I would want to work for?
To start this process, the Considerate Constructors Scheme liaised with Partners to discuss the main elements of this First Impressions initiative.
A team of graduates from Skanska and Canary Wharf Contractors were tasked to work together to focus on four areas of appearance and why they are so important, as well as looking at different levels of best practice in each of these four areas.
These graduates considered current standards of site appearance and developed four modules to enhance and promote the image and presentation of sites, with the aim to raise minimum standards of appearance across the industry.
The industry should take on board the various levels of best practice within the following four modules:
- Exterior signage
- Career opportunities
- Selling the project
- Promoting performance
As part of this Construction’s First Impressions initiative, we also asked Scheme Monitors to provide pictures of sites which are already promoting a positive industry image.
These photos will continue to be added to the CCS First Impressions Instagram account.
Please promote your own images of construction industry appearance on Instagram using #firstimpressions and make sure that you tag the Scheme ccsfirstimpressions