Unconscious Bias

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Unconscious biases are unintentional social stereotypes about certain groups of people or characteristics. Our biases are influenced by our background, cultural environment and personal experiences. While you might be unaware of your prejudices or prefer not to admit them, your unconscious bias can be considered offensive. This is because your unconscious bias can have a negative impact on your choice of actions, language or behaviour, and may encourage you to make assumptions based on pre-conceived notions.

Examples of unconscious biases include, but are not limited to:

Gender bias: for example, assuming women will have a lower job position than men, ignoring a woman in conversation and dismissing their contributions, or presuming all men are sexist.
Age bias: for example, assuming young people are less capable due to a perceived lack of experience, or assuming older people are less adept when it comes to the use of technology.
Racial bias: for example, talking louder or slower to someone from another country even if their English is good, or speaking in a patronising manner to someone of a different cultural or ethnic background.

To prevent such stereotypes, a conscious effort should be made to recognise such biases and ensure that you do not act upon them. By making yourself aware of your biases, you can challenge your assumptions against another person and behave accordingly.

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