Snapchat Lens

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The LSE CBR project is at the heart of the LSE campus and therefore has lots of interaction with the neighbouring students and staff.

As part of Freshers Week 2018, we designed a Snapchat lens and filter for students around the campus, advertised on posters and our Freshers Fair stand. The lens could be activated by simply taking a photo of the ‘snapcode’ (QR code) on the poster in Snapchat.

The lens would then pop up for the user to use. Additionally, when photos are sent using this lens, the receiver also gets the option to use the lens too.

This is the first time a snapchat lens has been used to reach out to the younger generation and to get a feel for wearing PPE while making them aware of the construction sites on campus.

The Snapchat lens was a large success receiving well over 100 views, as well as being a lot fun to use by students and staff alike.

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About this entry

Published 31 October 2018
Views 4453

Categories
Colleges and universities, Community engagement, Social media,

Size of site
Large, Medium, Very Large,

Level of Best Practice
Good practice,

About the author

Tom Hook
Construction Manager

Entries by this author 2

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Mace
http://www.macegroup.com

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