As part of our commitment to promoting the company values and a positive industry image, Mace created a social media campaign on Twitter to target each element of the Considerate Constructors Scheme Code of Practice in the form of a daily tweet. It not only communicates how important the areas of Appearance, Community, Safety, Workforce and Environment are to us as a project, but shone a spotlight on some of the best practice implemented here on Stratford Waterfront.
In doing this, we reached new target audiences whilst also making our industry values more digestible for the wider audience and our project initiatives more accessible to the general public. This means it was not only limited to those who physically walked by our community noticeboard or are directly involved in construction – hopefully inspiring a new generation into the industry.
At almost zero cost, but one of our most effective communications, this was further retweeted by CCS, Mace and the supply chain involved which extended our viewership even further!
Entry submitted by Mace.
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