Construction and Careers Advertising Campaign

As the shortfall in new recruits joining the construction industry troubles its leaders, Welsh construction company Morganstone has taken the initiative and invested in a unique public campaign to attract the brightest and the best.

The company has designed and developed a series of hoardings to highlight the wide ranging roles and opportunities within this booming industry. The hoardings – Construction and Careers – have now been placed on the company’s sites across Wales as part of its year-round drive to promote the benefits of careers in construction to young people.

Morganstone has invested time and money in developing this targeted campaign which comes at the point when the most recent projections from the Construction Industry Training Board (CITB) are predicting more than 19,000 new construction jobs for Wales by 2021. In fact, construction in Wales is predicted to grow by 6.2 percent compared to 1.7 percent across the wider UK, with the Welsh Government targeting 20,000 affordable homes by 2021.

Morganstone’s Community Engagement Manager, Antonia says:

“The construction industry in Wales is healthy, stable, lucrative and expanding. As a local construction firm we are very keen to get that positive message out there and to attract the brightest and the best for the roles that are expected to be on offer over the next decade. We are happy to make this investment to help fortify the sector and to help young people discover the rewards to be gained with a career in construction.”

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Entry submitted by Morganstone.


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