The project team led an internal communications campaign on the topic of Road Safety. This topic was chosen based on the results of their wellbeing health needs assessment survey, where over 50% of participants said that they wanted more information about driving safely.
Road safety is a topic that can be repeated again and again on projects, with the same information about drink drive limits, speeding and seat belt use shared – with limited impact. The campaign was designed to reinvent engagement around road safety and influence positive changes in driver behaviour.
The campaign was designed by their Customer Lead, who is a former senior investigating officer within the police road traffic department. Through a week-long series of toolbox talks during Road Safety Week, a ’12 Days of Christmas’ programme of safety messages and 45 minute ‘Management of Road Risk’ workshops, they reached the entire project team, providing a ‘through the eyes’ view of what it’s like to deal with the impacts of road traffic incidents. The hard-hitting messages depicted the real impact of careless and irresponsible driving.
They added a practical element to their engagement campaign to help drive positive changes in driver behaviour. Their New Year safety stand down day was attended by a senior forensic collision investigator. The investigator led a ‘train the trainer’ session for managers and supervisors on how to complete start of shift vehicle checks to ensure continued compliance with road traffic legislation. Staff and supply chain vehicles were also inspected and recommendations for improvements made as part of their back to work commitment to safety.
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Hard hitting real details of accidents do more to open the eyes of drivers that think it is ok to drive when they have been drinking. The consequences of drink driving hit home much more than the usual statistics do.