Reverse Graffiti Wayfinding
This contractor has introduced the use of reverse graffiti to display the company logo on pavements and surrounding hoardings to assist with site wayfinding.
Using high-pressure water and a custom stencil, the technique cleans targeted areas to reveal the logo without applying any materials.
This not only enhances brand visibility but also provides a sustainable and creative method for guiding visitors, deliveries, and staff to their construction sites.
This technique offers the construction industry a greener, low-impact alternative to conventional directional signage.
To find out more, click the link below.
Footer Reference
Information provided by Neilcott Construction Ltd
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Jack Endean
Partnerships and Innovations Manager
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Considerate Constructors Scheme
http://www.ccsbestpractice.org.uk
The Scheme does not promote or endorse any products, goods or services. For more information, click here.
