Social media is one of the most effective communication methods today, making it the perfect way to enhance your online presence, connect with the public and boost your brand’s profile.
Whilst a number of contractors, sub-contractors, suppliers and other construction-related organisations are using social media successfully, there is a need for the industry to speak in one voice – to promote construction.
As well as promoting your organisation and your work, the entire industry is responsible for promoting a positive image and reputation of construction as a whole. Sharing positive images and stories can shift public perception of construction from an industry dominated by cowboy builders to a professional, forward-thinking and considerate industry.
As such, the Scheme is calling for construction sites, companies, suppliers, clients and industry bodies to promote construction by uniting under one hashtag: #loveconstruction. Let’s show together all the great things that the industry is doing!
Using #loveconstruction, we will all be promoting a truly inspiring industry to help entice the next generation to come and take a look at what construction has to offer.
Inspirational images, such as amazing buildings, technology and innovation, the workforce and an industry which looks after the environment are all ways in which we can promote construction. We want people to see how construction is a fun and interesting place to work.
The aim is to create an online library of positive images and stories showcasing the very best of the construction industry to the general public and potential employees.
Step 1: Does your company have social media accounts on Twitter, Instagram, LinkedIn and Facebook? If not, get started!
Step 2: Work with your PR, Communications and Marketing teams to obtain interesting images, videos and case studies from your projects. If you do not have these teams, think about going out to site/completed buildings to take pictures and ask colleagues to contribute case studies.
Step 3: Start posting regularly across each social media channel with consistent content and ensuring the all-important #loveconstruction is included in every relevant post!
Step 4: Join the conversation! Follow like-minded construction and other related organisations, liking, sharing, and even commenting on their content using #loveconstruction. Make sure you reply to people who engage with you on social media in order to expand your voice and your social media network.
Step 5: Shout about it! Let your workforce, clients and communities know that they can connect with you on social media and build buzz around #loveconstruction.
If this is all completely new to you, don’t worry! Use our handy social media guide to establish your social channels and come back here to explore how you can get the most out of them.
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Hopefully the information above has provided you with a basic understanding of how social media works and how best to maximise your engagement.
But remember, your accounts are yours to run and each organisation and individual will have a different desired purpose for social media. Keep it personal and remain true to your organisation and your brand.
In your posts, make sure you join the effort to promote construction by using #loveconstruction. Engage with other organisations, working together to create an online library showcasing construction at its best.
If you need some ideas to get started, view all social media best practice on the Hub here.